Search Engine Marketing (SEM)
Have you ever wondered why your website doesn’t show in the first few pages when you google/search your products and your competition does? Well it maybe because of SEO or Search Engine Optimisation which takes time to improve and should be done constantly.
There is another way to get you to the first page and this is SEM or Search Engine Marketing. You might know this as Google Ads or AdWords. This is an effective way to get you seen fast. However it can be expensive if you don’t know what you are doing. Google Ads or AdWords works on keywords and then optimising these keywords to exact match or phrases so that you are using your budget more efficiently. Working with Google AdWords is a science and you need to test and refine to get the best ROAS (return on ad spend) constantly. It’s not a set and forget marketing channel, as change is happening constantly, competition can start bidding on the same keywords and the price goes up or you’re left behind.
Kelly is Google Search, Google Measurement and Google Analytics certified, so can help you set-up and manage your Google AdWords. She can also give advice on whether this is suitable for your business or not based on research on your given market.
Email Marketing
Are you utilising your database and retaining your customers? Email Marketing is a great way to keep you top of mind when customers need your products or services. Depending on your offering, and the size of your customer database, you may need to segment your customers so that you are targeting the right customers with the right offer. A good example of this is services or products that businesses need can be quite different from services or products for everyday household customers. Sending mail to the wrong customers with an offer they don’t need can be treated like spam and could annoy customers, so they don’t return. However, sending the right offers, to the right customer base can increase your business substantially and retain customers. Have you ever heard one of your customers say to you “I didn’t know you did/sell that?”. Offering them solutions to their problem can be a win win situation.
The content within the email needs to suit your target market, but also needs to be written with them in mind. Open rates and click throughs to more content on your website can all be tracked. By doing this, you can understand more about your customers and what their needs are and if you are giving them content they need.
Email Marketing can be an effective marketing channel if done right. There are many tools out there to help you. One Round duck can assess your needs and maybe even implement a system to make this simple for you.
Marketing Strategy
Do you need help with marketing but don’t know where to start or how to obtain your goals? Not sure what tools to use? A marketing strategy or plan will help you to determine the best tools to implement and give you a clear path forward.
Typical goals could include a retention strategy, a lead generation strategy, brand presence in the marketplace. It could include using search, social media, your database, or traditional advertising like billboards, flyer drops or even creating a website or website content that works for your business. There are many tools out there to simplify and automate tasks if that’s what you’re after. Which tools are the best and most cost effective? These are some of the questions you need to find answers to, and we can help.
If you put a plan in place, then you are more likely to exceed your goals. Most people try to solve problem ten when they should be working with problem one first. A plan will help you do this, and One Round Duck can design a Marketing Strategy that fits with your business objectives. One Round Duck will also help you implement the plan, as a plan without action is just a dream.
Customer Journey
A customer journey map is the route the customer arrived at your business (physically or online), to buy either your service or product. When customers don’t find it easy then you may loose them on their journey and they may go to your competitor.
Making sure you have the right steps in place to avoid lost leads or sales, is particularly important to your business. Put yourself in the customers shoes, find out who they are (their personas) and then try and find a product or service and see how easy it is for you. How many touchpoints do you have? Is your website and next steps intuitive? Are your business objectives met by the customer journey map you have in place? Can you simplify the process? The least number of steps the customers must take in their buying journey, the more chance of a sale. In other words, if a customer can find the right product or service quickly with the least amount of resistance chances are you are going to make the sale.
Part of the Customer Journey is knowing what your customers are saying about your brand, your products or services? Do you have a system in place where customers can give you feedback without going to public forums like facebook? Implementing a feedback system or NPS (Net Promoter Score) can give you valuable feedback.
Lead Generation
Need more warm leads in your business? Sick of cold calling to gain new business or to generate new appointments? Lead generation using search or social media could be the answer. Putting automated systems in place to generate leads from people looking for services or products like yours is a no brainer.
Depending on your business goals, e.g brand awareness, sales of specific product or services or newsletter signups, having leads directed to your website with specific content for when they get there is all part of lead generation. If you don’t have a website, we could build a funnel and have a landing page for a specific campaign which is also a great option.
Making sure you are capturing the data, including where potential customers fall off on the journey to a sale, retargeting those customers, making sure you are still relevant with the content you are offering all adds up to how successful a campaign is.
What should I do now?
Marketing takes time, research and know how. Digital Marketing is more measurable than Traditional Marketing, however all marketing channels can work together and has its purpose. Implementing the right one for your business to start your journey is what we do.
Decide what your sweat equity is and then give us a call. By having a quick phone conversation, we can then determine our recommendations on how to move forward.